Tuesday, 6 December 2016

Grant Cardone is the Man! Three things I have taken away from listening to Grant Cardone.

I have been listening to Grant Cardone for the last few weeks and I have found is material amazing!

Three things I have taken on board with Grant Cardone are:

  1. Don't be a little Bitch! - Don't blame anyone else for your success or failure! If someone is calling you that has a problem, treat them like they are a million dollar sale, or you or I won't be ready for the million dollar sale.
  2. Be Passionate - I get pumped up everytime I watch one of his videos, so I watch one before I do into a meeting with a client. This is the video that got me hooked on Grant Cardone!
  3. Get Attention - You and I are hungry for information, this great video helped me to understand that you need to be obsessed and not apologise for being myself and saying how good my product is! You have to feed your freaking family man!
Also get yourself a Diary! Get the best Diary in the world! www.collinsdebden.com.au

If you don't have a diary someone else is controlling your time!

What are three things you have taken from Grant Cardone and taken action on? Comment below and let's collaborate!

How to Sell to Business - Business Development 3 Major Lessons Learnt - Integrity - Follow Up - Collaborate

We are always hungry for more information, this is my first business development post with many more juicy ideas and interviews to come! Be sure to please subscribe and share if you like what I have written :-) 

I have embarked on a new venture away from the photography world to pursue some financial goals for my family. I really enjoyed working at Camera House and the great team there, a very fond part of my life!

Some of the most exciting parts of working with Camera House was helping people Develop their passion for photography, be it a hobby or helping people actually make money from their passion. At Camera House I sold a service that no one else could offer and that was making their photography dreams come true. My competition only had a cheap price!

I have come to develop my passion for people with a new company where I help businesses to make money off the products that I have. I don't sell stationery I sell them a way to make more money for them and their business or family.

I always have tried going above and beyond for my clients and I feel this is really paying dividends in my 3rd season as my clients are trusting me that I will only do what is best for them. Through this I have been able to develop new business that has never sold our product before starting with small orders showing how the product can work in their business with great merchandising, positioning and regular FOLLOW UP to ensure that it is working the way I said it would.

This year I have had the opportunity to further our marketing and create displays and POS that really look professional, so far I am seeing the results of this growing very quickly!

The three major things I have learnt so far are:

  1. Have Integrity - Do what you say you will do.  This tool has been the absolute number one thing that has forged new business relationships and that has helped to mend broken ones.
  2. Follow Up, Follow Up, Follow Up, Follow Up, Follow Up, Follow Up, Never Stop! - I have found that sometimes it takes me up to 5 times to get a foot in the door to see a new client and start the business relationship, and then it can take up to another 6 or 7 follow ups to do any business at all. I have found that clients are so busy these days and inundated with information that it can take a while to build trust.
  3. Collaborate - talking regularly with other team members in other states and managers really gives me insights and other avenues that I wouldn't have been able to do on my own, something that I heard from Anthony Robbins that the key to success is to model others. 
https://www.tonyrobbins.com/stories/the-key-to-success-model-the-best/

What are your 3 major lessons learnt in selling to business? Please comment below.

Friday, 8 April 2016

Blazing Angels - Red tape cut for remotely piloted aircraft - DJI Phantom 4 is now in Stock at Macarthur Camera House

In an exciting piece of news just in Time for the Launch of DJI Phantom 4 Stock has just come in with my friends at MacArthur Camera House


Casa has announced changes to remotely piloted aircraft in Australia. Which is great news to budding Aerophotographers in Australia!

You can read the full the media release here.
To Learn more about Zip money
To Learn more about the DJI Phantom 4

The amended remotely piloted aircraft regulations take effect from 29 September 2016.

Commercial operators of very small remotely piloted aircraft will no longer need to obtain a number of regulatory approvals. This includes an operator’s certificate and a remote pilot licence. This applies to remotely piloted aircraft used in commercial operations weighing less than two kilograms maximum take-off weight.

These mandatory conditions include flying only in day visual line of sight, below 120 metres, keeping more than 30 metres away from other people, flying more than 5.5 kilometres from controlled aerodromes and not operating near emergency situations.

The package of changes made to the regulations covering remotely piloted aircraft also permits private landholders to carry out a range of activities on their own land without the need for approvals from CASA.

This includes remotely piloted aircraft up to 25 kilograms in weight where no money is paid for flights.

The new regulations coming into effect in September will cover many popular lightweight drones including the DJI Phantom 2,3 and 4; Xiro Xplorer Vision Drone; Parrot Bepop/AR Drone 2.0; 3DR Solo and Yuneec Typhoon.

Media contact:
Peter Gibson
0419 296 446
peter.gibson@casa.gov.au
Ref: MR2116

Thanks to Australian Photography for the heads up!

Monday, 13 October 2014

Star Wars Force Collection The Battle of Kashyyyk Glitch How to get a larger combo bonus!

A post that is a little different from my photography stuff.

Let me help you with something that I came across, I know a few people like to play games in their time out and I am no different.

I came across a little helper in the game to those wanting to keep the Combo Bonus going a bit longer.

Each time you win a battle you get a new Combo Modifier that levels from 1000 to 10000 after 6 wins.

And from what I can see is that BP (Batle Points) Are hard to come by.

From what I have worked out, if you battle and don't press next to get to the next screen the countdown does not begin until you have clicked next, very handy. So if you are casually playing you can start a battle, leave the device for 5-10 minutes and then press next and the combo timer starts at 10 minutes, handy while charging up your BP's.

Last night I got my Current Winning Streak up to 21 before I ran out of EP and BP. Better than my usual max of 8.

I have found that walking away for 30 minutes doesn't work, I am not sure of the exact time that you can leave it before the counter is cancelled. If you work it out please comment below.


Saturday, 4 October 2014

What is Clear Image Zoom? Is it Optical or Digital Zoom?


Clear Image zoom is Digital Zoom.

What is happening is there is really good algorithms in the camera that fix camera shake and noise so it looks like you are optically zoomed out to the intelligent zoom amount.

Example the Sony DSC-HX60V has a 30x optical zoom and can take you to 60x Clear Image zoom. Allowing you to get that little bit more in before losing sharpness and detail.

Monday, 17 March 2014

Purchasing your next Camera through Studio19.com.au Equipment Rentals

Macarthur Camera House has the new Catalogue out for March 2014 and the big hook is:



Studio19 is a Great new way to own the latest Camera Equipment with easy monthly payments with a Minimum Rental Period of 6 months!

How does this benefit you???

Our rental plan enables you to obtain the products you really desire rather than simply compromising based on what total outlay you could afford. 

With low monthly rental fees and just a minimum rental period of 6 months, our rental program enables you to use the:

Product of Your Dreams!

Pretty fancy right?

This is a brilliant way to get moving forward as all the costs are shown upfront even the buyout cost at the end of the lease, no hidden balloon payments!!!

Ask me a question about Rentals on our Facebook Page https://www.facebook.com/macarthurcamerahouse 

For FAQ About Studio19 check out this link 


When you're just starting out

Obtaining equipment is not necessarily inexpensive. Beginners may be concerned whether the eqiupment is really right for them, even worse purchase below standard products which can have devastating effects on potential development.

Moving forward

Is your current equipment holding you back in your development, but coming up with the total funds for an upgrade proving out of your reach? For a low monthly rental you can now be using the product of your dreams.

For professionals

With Studio19 Rentals you can always get the benefit of the latest technological advancements and features by just upgrading. That way you can ensure you will have the best and most up to date equipment at your fingertips at all times. In many cases you may even be able to claim your rental payments as a tax deduction.

Apply to buy

While minimum rental periods apply, you can still apply to buy at any time.  Ask in store at a Studio19 Agent Macarthur Camera House
 




























Come in for a no obligation discussion to plan your next step in photography!!!

Thanks for reading,

Simon Hornstra

Sunday, 23 September 2012

Photoshop Tutorial: Making eyes Pop! Stand out from the crowd.

I did a photo shoot for a friend to help her with some headshots and I did a couple of things to help her stand out from the crowd.




In this tutorial I will be going over how I made her eyes really look great and stand out to catch attention.



We Start with the original image and crop it to make it really get the story that we are trying to share. 




Start by using the Dodge tool, set your hardness to around the 50% mark, so you don't have to worry about being too accurate.


Then apply the dodge to the iris, making the blue's lighter.
Use the burn tool and set it for Shadows, exposure around 15%,  Hardness 75%  so you can be more accurate, and size to suit. Apply the tool to the rim of the iris and go over the pupil if you wish.
I followed this with a burn to the eye-lashes so they stand out more.
And applied to both eyes makes them just pop out at you so your client gets the best results.


Thursday, 6 September 2012

PREVIEW: Sony’s new action POV camera

actioncamera1
http://blog.sony.com/povcamera


Big news for the POV Camera Market, things are about to be shaken up big time!!


Sony is developing a brand new POV camera and the stats are pretty hot. Sony has given us a sneak peak of this device.  Straight from http://blog.sony.com/povcamera 


Our hearts are beating, our blood is flowing, our adrenaline is pumping. Here’s why: Sony’s developing a new type of hi-def wearable video camera for POV and action sports filming, and we’re giving you – our stellar fans – the first look at the device!
Profile shot of the POV Camera, easy to navigate.
Simple buttons to start and stop recording.
Carl Zeiss Tesser Lens baby!
Simple housing, Should withstand the extremes very well.
Going to be amazing!!!

Here is a quote from the Sony Blog:
The video camera is tiny and lightweight, but it houses Sony’s hallmark SteadyShot®image stabilization technology, Exmor® R CMOS image sensor, and an ultra-wide angle Carl Zeiss® Tessar® lens.
That means, whether you’re shredding major powder, jumping out of a plane, or kayaking through an epic waterfall, you’re capturing super high-quality video of it to show off to your family and friends. And there’ll be ruggedized and waterproof housings available so the camera can do its job in even the most extreme environments.
We’ll keep sharing updates and details about the product so be sure to stay tuned.

Tuesday, 10 July 2012

Macro Photography using Extension Tubes - What are Extension Tubes?

There is something magic about Macro photography that we all love doing and using the right equipment delivers amazing results that can take your breath away. 

A Macro Lens can start at about $500 up to $1500 or even more, and this is where I discovered Macro Extension Tubes, they turn any lens into a macro lens for life size photography. Macro Extension Tubes have very exciting results for half the cost of a new lens.
Auto Extension Tubes
You can get Manual Focus or Auto Focus Extension tubes, for most subject you shoot Manual Focus is easier because in Auto the camera might have trouble finding focus so close.

Each Tube has a multiplier effect on the minimum focusing distance.

For Example the Canon EF-S18-55mm IS Lens has a minimum focus distance of 0.25m you can get:
1.5x = 0.16m
2x = 0.125m
3x = 0.083m.
1.5+2+3x = 0.027m




So you get get so close to anything at all. This is how close you can get without the tubes:

This is how much closer you get using the tubes:

1.5x Tube

2x Tube

3x Tube
1.5x + 2x + 3x Tubes

I would love to give you a demonstration so come in and see me at Macarthur Camera House.

Tuesday, 26 June 2012

Interview with Local Photographer Luke Clements


This is The Bad Cam’s first Local Photographer interview.  

I am interviewing young photography talent Luke Clements who is an up and coming young man who is very driven about his photography. Based in Macarthur he loves shooting unique surf and seascapes.  You can see his work on his website, it has to be seen to be believed! An amazing talented young photographer and we are happy to share him with you today!

The Green Room

So you are a local Photographer to Campbelltown, where are you based?

Yes i am, I'm based around the Macarthur region but also have a good following and base around Wollongong and the south coast.


How do you Share or advertise yourself? Websites, blogs, magazines?

I mainly use my facebook page and website, I have also had images published on websites such as fluidzone, swellnet and http://bellyspin.wordpress.com/

Sweet as! How long have you been interested in photography for?

My interest in photography started when i was in yr 11 at school and chose to do photography as side subject during my HSC, so I've been interested for about 4-5 years now.

4-5 years is a good time to be learning! What subjects do you enjoy shooting the most? 

Yea, definatly Surf and seascapes, but I love capturing stunning sunrises and sunsets as well.



Ah calssic! What gear do you use at the moment?
In my camera bag at the moment I have a Canon 7D, Sigma 70-200mm f2.8 (which is my main lens i use at the moment), Canon 50mm f1.8 and Canon 580 EX II speedlight.

That is a great kit mate. Any other gear you like to carry?
Yea thanks, I have my manfrotto tripod not exactly sure of the model but it has the ball joint trigger head which is great! That's it at the moment as I'm saving up for a wide angle lens as I'm having to borrow a friends wide angle for doing certain shoots.

I love wide angle lenses, they really take alot in. Where do you find inspiration for your photography?

So do I! It's so annoying at the moment not having one on hand all the time. I find inspiration from other surf photographers such as Ray Collins, Clark Little just to name a couple. I also am a huge fan of Ken Duncans' work with his stunning landscapes!

Interesting tell me more. 

Clark Little is probably one of my favorite photographers, he shoots in some absolutely crazy waves around his home in Hawaii and puts his body on the line to get that shot he wants.
Ken Duncan has travelled to places that I have been wanting to go for a couple years now to shoot and capture those breathtaking landscapes that not many get to see.

Surf and Landscape photography must be challenging and rewarding for you, any advice for people looking to get into this area? 

Yes! Definatly challenging but yet rewarding as it does involve lots of early wake ups to get that shot your looking for especially those stunning sunrises and the nice smooth and glassy ocean shots, but once you get that shot it is the greatest reward from that hard work you put in.
So for anyone who wants to do surf and landscape photography be prepared to have those early cold mornings and always look for a new angle or perspective that hasn't been seen before and just be patient as it that shot you want may not happen straight away.

You are good at this! Where is your favorite spot to take photos?

Thanks! I'd have to say my favourite spot to shoot although I haven't been there much is around Ulladulla because it just has amazing seascapes and also some really nice country areas near by, it's just one of those places that you will always find a stunning shot if you look hard enough.

If money were no object and you could build your dream kit, what would be in your kit now?

Well there are so many great options but I think I would have to choose this; the Canon EOS 1DX and a 5D mk III, Canon 16-35mm f2.8, Canon 24-70mm 2.8, Canon 14mm f2.8 (which i would use to capture in water shots of the surf) Aquatech water housing, I'd have a canon 600mm f4, Canon 70-200mm 2.8 and the Canon 600 EX RT speedlite, which i would use to capture some shots of the surf at night in the water with my waterhousing setup.
I think this kit would cover all my favourite areas of photography to capture them at its best.

This has been a lot of fun chatting to you about your passion, Anything you'd like to add?

Yea it has, just for those who havent seen my work before go check it out and enjoy also want to say thanks to Macarthur Camera House as they are my go to guys for all my gear.

Fantastic so please share your links.
Here are the links to my website and my facebook page.

www.lukeclementsphotography.com

https://www.facebook.com/pages/Luke-Clements-Photography/203798346297012

I am a passionate photographer and this is my webpage to display my work, so check it out and enjoy! 


Best of luck with your photography mate, and thank you for taking the time to chat with my followers and myself.

Thursday, 21 June 2012

Nikon D3200 Review

The Nikon D3200 has many great new features for an Entry Level Beginner's camera.
Nikon D3200

The Nikon D3200 is a versatile all round performer that is so easy to use you can capture your special moments wherever life takes you. Packing an incredible 24.2 Megapixels, DX CMOS sensor, the easier-to-use Guide Mode, Full HD movie recording and an 11-point AF system, the D3200 creates beautiful images in every situation.


One of it's best features is the Intuitive Guide Mode. The Guide Mode has improvements over the D3100 and is even simpler to navigate. The Guide Mode takes you step by step on how to take a photo. The battery is the same as the D3100 and the D5100. It will last you 450-540 photos. Always advise a second battery especially for Video use.

New layout
The Video controls are more intuitive and has been placed on top of the camera next to the photo taking button. The great thing about Nikon Video is you can be in any mode and start video recording. The Full-HD Video looks great on any big screen TV and makes family videos a breeze. Using the ME-1 is the perfect companion for Movie making. The ME-1 is able to cut the noise created by the cameras mechanical operation, as well as reducing unwanted ambient noise like blowing wind.
accessories
Left: ML-L3 Remote | Right: ME-1 Microphone
Another great feature from Nikon is the introduction of the Infrared Port so you can use the ML-L3 remote control with it. No more cables to shoot your family portraits with! It has a very quick response mode and a 2 second delay mode.

WA-1 Wireless Mobile Adapter

The D3200 is also WiFi compatible using the Wireless Mobile Adapter, WA-1a, to transfer your images from your camera to your Smart Devices, also the camera's live view display can be shown through the screen in your Smart Devices as a remote control.

Initially, the WU-1a is compatible only with smart devices running the Android OS. However, additional support for Apple iOS is scheduled for release soon. The WU-1 is available separately for purchase.

Monday, 11 June 2012

How to create a Transparent Watermark to protect your photos in 7 simple to follow steps!


Create a new file.
  • Any size you like
  • Use a transparent background

Create your Shape/Text Layer

Reduce the Opacity to 20%

Save Photoshop Document

Open the image you wish to place your Watermark on.

Place... your Watermark on the image.

And Huzzah! A watermark on your image so no one else can rip off your images.


Sunday, 10 June 2012

Canon 650D Media Release


New EOS 650D DSLR camera puts the power and creativity of high

quality stills and video at your fingertips.

Multiple Canon EOS ‘firsts’ make the EOS 650D the most powerful
and accessible creative tool yet for budding photographers.

Key features:


  • New DiG!C 5 image processor 
  • New 18 megapixel CMOS sensor with fast 4 channel read-out 
  • High speed continuous shooting up to 5 fps 
  • Superior focusing performance with 9-point all cross-type array (f/2.8 centre) 
  • Low noise with ISO speeds up to 12800 (expandable to 25600 in H mode) 
  • Intuitive fingertip control with new Vari-angle Touch Screen LCD – EOS first 
  • Enhanced movie shooting with Movie Servo AF – EOS first 
  • Silent focussing when used with one of Canon’s new ‘Stepping Motor’ lenses – EOS first 


The new Canon 650D really packs a punch as Canon's new Flagship Entry-Level DSLR. For anyone looking to buy their first DSLR this is the choice. As you can see with all the stats that the camera boasts the same DiG!C 5 image processor found in the Canon 5D Mark III, shoots up to 5 photos every second, touch screen for more accurate focusing, and the new amazing Stepping Motor lenses that make movie shooting a breeze especially with the new Stereo Microphone.

The EOS 650D digital SLR camera will be available at the end of June in body only and three kit configurations:
  • Single IS Lens Kit (including EF-S 18-55mm f/3.5-5.6 IS II lens)
  • Twin IS Lens Kit (including EF-S 18-55mm f/3.5-5.6 IS II and EF-S 55-250mm f/4-5.6 IS II lenses)
  • Super Kit (including EF-S 18-135mm f/3.5-5.6 IS STM lens)

The new EF 40mm f/2.8 STM lens and the new EF-S 18-135mm f/3.5-5.6 IS STM will also be available separately at the end of June.


Monday, 4 June 2012

The benefits of a Circular Polarising filter

Circular Polarising filters allow you to control the direction of light in your photographs.
When capturing light there are many randomly scattered light rays that can cause reflections and glare.  A polarising lens will allow the photographer to select which light rays enter your camera lens.
Image care of http://www.hoyafilter.com
Polarisers also have the added benefit of enabling colours to become more saturated and appear clearer with better contrast. Giving the effect of bluer skies and white clouds with detail without affecting the overall colour balance in a shot. 
Image care of http://www.hoyafilter.com


Monday, 28 May 2012

GoPro Hero HD Launches Dive Housing

GoPro has launched its new Dive Housing and it looks picture perfect.



I had the opportunity to see the unit at The Digital Show in Melbourne on Friday the 25th May. What the guys at GoPro are saying is true the results of the new Dive Housing really overcomes the issue people were having when using the GoPro Hero HD in underwater situations.

The Large flat glass lens allows maximum video and photo sharpness underwater in all resolutions. It doesn't allow the unit to go any deeper than the original housing, still at 60m or 197ft deep.


The Dive Housing is compatible with all HD Hero units and Gropro mounts and accessories.
In the Box:

  • Waterproof Dive Housing
  • Protecting Lens Cap
  • Tether String
  • Assorted Mounting Hardware
With the new Dive Housing the GoPro HD Hero;s reputation as the most versatile camera in the world is very solid.

Saturday, 26 May 2012

The Digital Show

I had a great time today at The Digital Show in Melbourne today. There is so much on to learn and explore, from the latest in Photography to seeing great works of art from our fellow Photographers who always are inspiring and tell a great story.
Some highlights were:
  • Playing with Canon's 800mm Telephoto Lens.
  • Olympus' new 75mm micro 4/3rd lens which is like looking deep into your soul.
  • Learning how to set up a green screen for cool Portraits, thank you Dragon Image.
  • Seeing Gopro's Wifi Back in action.
  • Nikon's D800 out of the box, I have sold 4 and not played with one till today.
  • JJC's Conversion Lens Adapters.
  • Lowepro's new Flipside Sport great security for your camera gear in this backpack for when you are on the move.
So little time to check it all out, if you like anything to do with photos you should get along to The Digital Show. 

Sunday, 20 May 2012

Kata DP 413 Camera Case Review

I have just bought the Kata DP-413 Camera Bag for my wife's new camera the Samsung WB850F. It fits it perfectly, it has many hidden treasures in it.

This bag is made for large size compact cameras and is a non bulky design. The Kata DF-410 would fit bigger cameras like the Canon G12 and Olympus XZ-1.
It features:
  • Shoulder strap - Small and discreet.
  • Velcro Belt Strap - So you can put it on and off without having to undo your belt.
  • Zips Shut - www.kata-bags.com offer a lifetime warranty on Zips failing!
  • SD Card/Battery Bag inside the Case - You you are not having to fumble around for your SD card or battery.
  • Divider - Your camera and Accessories are separated.
  • Rain Cover - Protect your camera from the environment.

So I recommend this Camera Case for your next camera as it is just the best for the larger style of camera.

Friday, 11 May 2012

How do I stop my photos from over exposing? Using ND Filters.

One Filter I never like to go without is a ND (Neutral Density) Filter and my newest addition is a Variable ND. This allows me to change my stops on the fly! From ND4-ND400!


ND filters will allow you to take more control over light, if there is too much light in the scene such as a Beach or Snow throw this on to reduce the blinding overexposure in your shot. My favorite use of the ND Filter is for Waterfalls as it slows down the water and everything looks silky smooth. You can also use it clouds, cars, seas.


I also love to use a ND Filter to increase Depth of Field if I am doing a portrait shot. It allows wider apertures to be used making the subject distinct from the background.

Saturday, 5 May 2012

What is Clear Image Zoom? Is it Optical or Digital Zoom?



Clear Image zoom is Digital Zoom.

What is happening is there is really good algorithms in the camera that fix camera shake and noise so it looks like you are optically zoomed out to the intelligent zoom amount.

Example the Sony DSC-HX60V has a 30x optical zoom and can take you to 60x Clear Image zoom. Allowing you to get that little bit more in before losing sharpness and detail.

Samsung WB850F 16.2 MP Smart Camera Review

Samsung WB850


I Just played with the Samsung WB850 today and loved every bit of it.


The wifi is just too good, now I can back up all my photos on the fly using PC backup when I get home. Shoot a photo off to mum with an email on the camera using wifi, and share it straight away to my facebook page, and show it off on my TV via all share.
The Smart Auto 2.0 makes taking a photo so easy, I don't have to think, I can take a portrait shot then a macro without having to change any settings.


It makes a great companion to my Samsung Galaxy S II mobile. I can use remote Viewfinder to see live on my camera through wifi direct and get great self portraits and even use it as a remote for macro pictures. You can download this app from Google Play or the App Store.


So what? It has good bells and whistles you might say, does it take good pics?
It uses a Schneider lens that delivers clear and sharp images for a compact camera. 16MP Backside illuminated sensor which means to you and I that it takes a good photo day or night, inside or out, parties and nightclubs. Full HD movie so it looks tops on our big TVs, Optical Image Stabiliser (OIS) to give us better photos at night and when we zoom in.


I must say it really is a great Camera. Samsung is leading a revolution in cameras this year and going to make a big impact in the market place. For more info chat to an Expert at Macarthur Camera House.


Head over and like Macarthur Camera House's Page http://www.facebook.com/macarthurcamerahouse and share some of your photos with the team.


Here are the specs:



Image Sensor

Sensor TypeCMOS 
Effective PixelApprox. 16.2 Mega pixels 
Total PixelApprox. 16.8 Mega pixels 

Lens

Focal LengthSchneider-KREUZNACH 21x Zoom Lens f = 4.1 ~ 86.1mm (35mm film equivalent: 23 ~ 483mm) 
F No.2.8 (W) ~ 5.9 (T) 
digital zoomStill Image mode: 1.0X ~ 4.0XPlay mode: 1.0X ~ 9.4X (depends on image size) Smart Zoom 1.33X 

Image Stabilisation

modeDAUL IS (Optical + Digital Image Stabilisation) 

Display

typeAMOLED 
Size3.0"(7.62cm) 
Features3.0" (7.62cm) VGA ( 640X480 ) 614k dots ( PenTile ) 

Focusing

typeTTL Auto Focus (Centre AF, Multi AF, Tracking AF, Face Detection AF, Face Recognition AF, Selection AF)* Manual Focus 
RangeNormal: 80cm ~ Infinity (Wide), 350cm ~ Infinity (Tele)Macro: 10cm ~ 80cm (Wide), 150cm ~ 350cm (Tele) Auto Macro: 10cm ~ Infinity (Wide), 150cm ~ Infinity (Tele) Manual: 10 cm ~ Infinity (Wide), 150cm ~ Infinity (Tele) 

Shutter Speed

Smart Auto: 1/8 ~ 1/2,000 seconds, Program: 1 ~ 1/2,000 seconds, Night: 8 ~ 1/2,000 seconds, Manual: 16 ~ 1/2,000 seconds

Exposure

ControlProgram AE, Aperture Priority AE, Shutter Priority AE, Manual Exposure 
Metering SystemMulti, Spot, Centre-weighted, Face Detection AE 
Compensation±2EV (1/3EV steps) 
ISO EquivalentAuto, 100, 200, 400, 800, 1,600, 3,200 

Flash

modeAuto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash Off, Red-eye fix 
RangeWide: 0.3m ~ 4.96m (ISO auto), Tele: 0.5m ~ 2.35m (ISO auto) 
Recharging TimeApprox. 6 seconds 

White Balance

modeAuto WB, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, K 

Still Image

mode* Mode (Dial) : 1) Smart Auto, 2).Program, 3) A / S / M, 4) Scene, 5) MAGIC Plus, 6) Wi-Fi, 7) GPS, 8) Movie* Smart Auto: Portrait, Night Portrait, Night, Backlight Portrait, Backlight, Landscape, White, Macro, Macro Text, Tripod, Action, Macro Colour, Natural Green, Blue Sky, Sunset, Fireworks* Scene: Beauty Shot, Night, Landscape, Text, Sunset, Dawn, Backlight, Beach & Snow* MAGIC Plus: Panorama, 3D Photo, Magic Frame, Split Shot, Self Shot, Artistic Brush, HDR, CMM* Panorama: Live Panoram / 3D Panorama / Action Panorama* Wi-Fi: MobileLink, Remote Viewfinder, Social Sharing, email, SkyDrive, Auto Backup, TV Link* Drive: Single, Continuous (8fps, 5fps, 3fps), BKT(WB, AE), Precapture* Self timer: Off, 2 seconds, 10 seconds, Double (10 seconds, 2 seconds) 

Image Play

Single image, Thumbnails, Advanced Slide Show, Movie Clip, Smart Album, Creative Movie Maker

Date Imprinting

Date&Time, Date, Off (user selectable)

Movie Clip

Recording* Smart Movie: Landscape, Blue Sky, Natural Green, Sunset* Movie Size: 1920 x 1080 (30fps), 1280 x 720 (30fps), 640 x 480 (30fps), WEB (QVGA, 30fps, 30s)* High Speed: 480fps (176 x 128), 240fps (384 x 288)* 18x optical zoom (Max. recording time: 20 minutes)* Audio: Mute, Normal, Sound Alive, Audio Zoom* Dual Capture (Movie 1280p@30pfs & Still 10Mpixels) 
Effect*Smart Filter: Palette Effect 1, Palette Effect 2, Palette Effect 3, Palette Effect 4, Miniature, Vignetting, Sketch, Fish Eye, Classic, Retro 
EditPause during recording and playing, Still Image Capture, Time Trimming 

Storage

MediaInternal memory: N/A External Memory: SDSC (up to 2GB guaranteed), SDHC (up to 32GB guaranteed), SDXC (up to 64GB guaranteed) 
File format* Still Image: JPEG (DCF), EXIF 2.21, DPOF 1.1, PictBridge 1.0* Movie Clip: MP4 (Video: MPEG4, AVC / H.264, Audio: AAC) 
Image Size16M: 4608 x 3456, 14MP: 4608 x 3072 12M W: 4608 x 2592, 10M: 3648 x 2736 8M (1 : 1): 2832 x 2832 5M: 2592 x 1944, 3M: 1984 x 1488 2MW: 1920 x 1080, 1M: 1024 x 768 

Interface

Digital Output ConnectorUSB 2.0 
AudioMicrophone: StereoInternal Speaker: Mono 
Video OutputAV: NTSC, PAL (User selectable) 
DC Power Input4.2V TBD 

Power

Power SourcetypeRechargeable battery : SLB-10AConnector Type : micro USB (5 pin)

Physical Specifications

DimensionDimension (WxHxD)109.6 x 61.9 x 24.9 (35.1) mm
Weight226g (without battery and memory card media) 
Operating Temperature0 ~ 40°C 
Operating Humidity5 ~ 85% 

S/W and PC OS

Bundle PC S/WIntelli-studio, Creative Movie Maker, Auto Backup, Map download manager(Download from On-line with iLinker) 
Compatible OSWindows XP SP2 / Vista / 7 

System Requirement in General

For Macintoshntel Mac or later Mac OS 10.4 or higher Minimum 256MB RAM 110MB of available hard-disk space USB port CD-ROM drive 
For WindowsPC with processor better than Intel Core 2 Duo 1.66 GHz / AMD Athlon X2 Dual-Core 2.2 GHz or higherMinimum 512MB RAM (Over 1GB recommended) Windows XP SP2 / Vista / 7250MB of available hard-disk space (Over 1GB recommend) USB 2.0 port CD-ROM drive nVIDIA Geforce 7600GT or later / Ati X1600 series or later1024×768 pixels, 16-bit colour display compatible monitor (1280x1024, 32-bit colour display recommended) Microsoft DirectX 9.0c or later 

Wireless

WirelessMobileLink, Remote Viewfinder, Social Sharing, email, SkyDrive, Auto Backup, TV Link